With local drivers taking part in the last three races several regional sponsors were persuaded to add or increase their backing for teams in Mexico, America and Russia.
Sponsor Watch articles archive
Sponsor Watch
Sponsor watch: 2015 Singapore and Japanese Grands Prix
2015 Japanese Grand Prix
Posted onWith a few exceptions, most of the teams had completely unchanged liveries for this Asian leg of the championship.
Sponsor Watch: Austria, Britain and Hungary 2015
Sponsor Watch
Posted onA few new brands appeared on the cars during the previous three grands prix – and one name featured on almost all of them at the last race.
Sponsor watch: Spain, Monaco and Canada 2015
2015 Canadian Grand Prix
Posted onLotus brought blockbuster films and A-list celebrities – and Manor finally sport a few logos too. Here’s a look at what’s changed in the last three races.
Sponsor watch: 2015 Chinese & Bahrain Grands Prix
2015 Bahrain and Chinese Grands Prix
Posted onWhat would Enzo Ferrari say? One of Ferrari’s sponsors accidentally placed a rude cartoon on the flanks of the SF-15T during the Chinese Grand Prix weekend.
Sponsor Watch: 2015 Australian and Malaysian GP
2015 Australian Grand Prix
Posted onManor’s cars were conspicuously short of sponsors when the appeared for the first time in Malaysia, but some of their rivals have attracted new names.
Sponsor Watch: 2015 F1 car launches
2015 F1 season
Posted onMercedes, Ferrari, Williams and Force India have all lured sponsors away from their rivals in time for the new season. Find out who’s gone where.
Sponsor Watch: 2014 Abu Dhabi Grand Prix
2014 Abu Dhabi Grand Prix
Posted onCaterham’s crowdfund helped them return to the track in Abu Dhabi. Dozens of new names, including that of a local pub, were plastered over their cars.
Sponsor Watch: 2014 US and Brazilian Grands Prix
2014 Brazilian Grand Prix
Posted onLotus had a new sponsor, McLaren had a new splash of colour, but the “official whisky of Formula One” could be a target for the European Union.
Sponsor Watch: 2014 Russian & Japanese Grands Prix
2014 Russian Grand Prix
Posted onRed Bull attracted a new Russian sponsor while other teams had to remove or change their logos to comply with alcohol advertising restrictions in Sochi.
Sponsor Watch: 2014 Singapore Grand Prix
2014 Singapore Grand Prix
Posted onSeveral sponsors occupied more prominent positions on the cars in Singapore and a new logo on the Caterham prompted questions over the team’s ownership.
Sponsor watch: 2014 Italian Grand Prix
2014 Italian Grand Prix
Posted onAs well as three new sponsors, two teams were paying special tributes on their cars at the Italian Grand Prix. Bostjan Budna casts an eye over the livery changes at Monza.